The Cognetik Guide for Getting Adobe Analytics Data Inside Tableau

Transition from Adobe Report Builder to Cognetik’s Tableau Connector


Imagine creating a fully customized dashboard in Tableau that uses multiple data extracts from your Adobe Analytics implementation. The dashboard stays up to date thanks to scheduled refreshes, and you don’t require any help from your IT or engineering team.  


In this guide, we’ll show you two ways you can extract data from multiple reports inside your Adobe Analytics account to represent them in Tableau. One process uses Adobe Report Builder, which is an Excel add-on you can download, and the other uses Cognetik Cloud Connector. Cloud Connector allows you to quickly and easily connect Adobe Analytics to Tableau, as it pulls your data from the Adobe Analytics API, which then feeds the data into your Tableau Workbook.


You’ll need:

  1. A general view of KPIs: Visits, bounce rate, revenue.

  2. Marketing data on revenue brought in from different campaigns.

  3. Channel-level data.

Benefits of using the Cognetik Cloud Connector for Tableau when working with Adobe Analytics:

  • Connect and preview your data extracts directly in Tableau without using another tool, like Excel.

  • Define your parameters through an intuitive user interface, which allows for immediate visual feedback on the effect of each action you take. This also means you won’t need database servers or an engineering team.

  • Extract multiple reports from one query (due to the data extracts feature, commonly referred to as data blocks).

  • Reduce the amount of data extracts you publish to the Tableau Server, which keeps your Tableau Admin happy.

  • Minimize the amount of time it takes to refresh your data by scheduling recurring streams.

  • Minimize costs. There is no financial investment required for the individual plan.

  • Lastly, if you need to connect different sources in Tableau that are external to Adobe Analytics, you won’t have to switch between tools and then go back into Tableau. The connector brings a multitude of data sources directly into your dashboard. Currently, these sources include: Adobe Analytics, Facebook Ads, Twitter Ads, Google Ads, YouTube Ads, Kochava, Search Ads 360, Doubleclick for Advertisers, or Bing. See an updated list here.

How to get your Adobe Analytics data into Tableau:
Adobe Report Builder


In Adobe Report Builder, you have to customize everything, then connect that file to Tableau. Whenever you want new data, you go into an Excel file to refresh the data. 

1. Connect to Adobe Analytics

Open Up Excel, connect to Adobe Analytics (Add Ons -> Sign in), and add in your credentials.

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2. Configure Your Report Settings Dates & Frequency

Click Create, choose report suite, create report & settings, and configure the dates that your report will auto-refresh.  

Define which interval you want to refresh the requests. In this example, we chose seven days.

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3. Choose Your Parameters for Your First Report

Select your parameters for each of your reports:

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4. Extract

Extract your data for the first report by clicking Finish.

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5. Get Your Second Report Parameters Ready

For the purpose of this example, we are looking for marketing data on revenue brought in from different campaigns.

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6. Extract Data from Your Second Report

Extract your data for the second report by clicking Finish.

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7. Set the Parameters for Your Third Type of Report

This time we’re looking for data based on channels.

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8. Extract Third Report Data & Save

Extract your data for the third report by clicking Finish.

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9. Open Excel File in Tableau

Once saved, open Tableau, and link your Excel file in Tableau.


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10. Start Building Your Dashboard

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The Cognetik Cloud Connector


The Cognetik Cloud Connector combines multiple data extracts into one data extract, simplifying the setup and management of your worksheet. You access and bring together multiple Adobe Analytics reports into one dashboard. 

1. Connect&Link Your Adobe Analytics Account Inside Tableau

Open Tableau desktop. On the left-hand side, under Connect to a Server, click Web Data Connector. In the URL box, type and hit Enter.

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Log in or create a Cognetik account to link your Adobe Analytics and bring in your data.

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2. Define Metrics for Your First Data Block

Choose a combination of Dimensions and Metrics provided in the drop-down menu.



3. Define Metrics for Your Second Data Block

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4. Define Metrics for Your Third Data Block

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The blocks can be named so they are easily recognizable in Tableau.


5. Define the Granularity and Start Date

Select a timezone for your data, choose the right calendar for your needs, and define your preferred date range (either with preset parameters or define date ranges in customized date expressions).

All this is helpful when pulling data from a data source at a weekly or monthly granularity because data would already be correctly aggregated, with the Cognetik Cloud Connector doing all the heavy lifting.

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6. Preview Data & Submit to Tableau

Preview your data to check that it shows what you're looking for. You will be presented with a few features to make data exploration easier:

  • Search

  • Sorting

  • Pagination

Just hit Submit to start extracting your data.


7. Start Building Your Dashboard

Go to Sheet 1 to start building your Dashboard.

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Need more help with your data extracts? Our support team is an e-mail away.