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A Guide to User Journey Analysis

A user-centric approach to understanding your digital property.

 
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SAY GOODBYE TO ISOLATED PRODUCT ANALYSIS

Few businesses manage to tie one long string throughout their website’s user experience to help answer critical questions about the user journey. As a result, many organizations miss the benefits of a uniform view of their users that help answer critical questions about the journey and how to optimize their digital experience.

Our user-centric approach explained in this eBook is a proven method to gaining a holistic view of user journeys to optimize the customer experience and marketing tactics. By setting the foundation for eliminating isolated product analyses, you’ll be able to create a user journey that simply gets better with time.

 

WITH THIS GUIDE YOU’LL LEARN HOW TO:
  • Identify and prioritize user entry points.
  • Identify and segment users.
  • Layer user-segment-specific behavior on top of a broad net of interconnected site-wide funnels.
  • Continuously improve your user journeys.
  • Create a cohesive storyline that empowers stakeholders to act toward new revenue gains.

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